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About Aurmada

History in the making

From fashion statements to intelligence systems, this is the evolution of clothings and the future built in real time.

July 2025

Idea formation

Aurmada starts as a question: what should clothing become in a world of intelligent machines?

October 1, 2025

Incorporated

Aurmada Inc. is incorporated in Canada.

October 14, 2025

Incubated: TMU Fashion Zone

Aurmada is incubated at the Fashion Zone, Toronto Metropolitan University's fashion incubator.

Date · TBC

Partnership: UofT TSMART Lab

Research collaboration with the University of Toronto's TSMART Lab begins.

January 6, 2026

First launch announcement: CES

Aurmada's first public launch announcement, at CES in Las Vegas.

February 4, 2026

Partnership: Barunbio

Partnered with Barunbio, the CES-award-winning developer of WE-STIM™ bioelectric stimulation, the technology powering Aurmada's energywear.

February 13, 2026

New York Fashion Week

A private activation of Aurmada during New York Fashion Week in NYC.

March 23, 2026

Accelerator: Conscious Venture Lab

Aurmada joins Conscious Venture Lab's accelerator program in Baltimore.

April 17, 2026

Podcast appearance

Aurmada talks on a podcast; episode link to come.

May 8, 2026

Global Angel Investor Network

Showcasing live at the Global Angel Investor Network event, hosted at Invest Ottawa's office.

May 25, 2026

Courtside Capital: where tech meets sports

Showcasing live at Courtside Capital, by Brampton Innovation District × Brampton Honey Badgers.

Event page ›

Aurmada's demo table at Courtside Capital in Brampton

May 28, 2026

Our first hosted event: Toronto Tech Week

Aurmada's first time hosting: a sold-out night as an Official Partner of Toronto Tech Week.

Canada Startup Association TMU Learning Zone Fashion Zone Canadian SME

The crowd at Aurmada's sold-out Toronto Tech Week event

May 29, 2026

FoundersGap Investment Night

Presented during the FoundersGap Investment Night at Toronto Tech Week.

May 29, 2026

Featured in BetaKit

Canada's startup publication of record covered our sold-out Toronto Tech Week showcase.

How Aurmada threads the needle of fashion and defence tech ›

May 31, 2026

Partnership: TerraNova

Aurmada partners with TerraNova.

May 31 – June 3, 2026

OACP Annual Conference

Attended the Ontario Association of Chiefs of Police annual conference in Niagara Falls.

June 7, 2026

CBC News: "Can AI make clothes smarter?"

CBC/Radio-Canada profiled how Aurmada is making clothes more interactive.

Read the story › Watch the interview ›

June 9, 2026

Featured in FashionX Magazine

A founder profile: Zavosh Zaboliyan on rethinking fashion through AI.

Read the feature ›

June 10, 2026

Radio interview: AM 1150 CKFR

An interview on The Early Edition in Kelowna, B.C., the Okanagan's leading morning news-talk radio show.

AM 1150 ›

June 25, 2026

Conscious Venture Lab: Demo Day

Aurmada presented at Conscious Venture Lab's Demo Day in Baltimore.

Presenting Aurmada at Conscious Venture Lab's Demo Day in Baltimore

June 30, 2026

Top 40 Global Innovations: BDMT Global

BDMT Global named Aurmada a winner of the 2026 Top 40 Global Innovations list, announced as part of Boston Tech Week.

BDMT Global 2026 Top 40 Global Innovations, Aurmada among the winners

July 20, 2026

ID8 Ventures Pitch, hosted at EY

Aurmada pitched at the ID8 Ventures Pitch, hosted at EY in Toronto.

Event page ›

Aurmada pitching to a seated audience at the ID8 Ventures Pitch, hosted at EY in Toronto

More to come

Mid-1800s

Strictly an undergarment, worn out of sight beneath the waistcoat.

Long-sleeve shirts emerge as undergarments in Europe and North America: white, loose, functional, worn beneath jackets.

Late 1800s

Sepia cabinet-card portrait of a Victorian gentleman wearing a tall stiff white detachable collar and starched cuffs beneath a dark jacket, late 1800s

Detachable collars and cuffs, starched stiff and laundered on their own.

Detachable collars and cuffs appear. Shirts are still considered underwear, not standalone garments.

Early 1900s

1930s Sears catalogue: the "GOB" shirt, sold as both undershirt and outershirt.

Durable long-sleeve shirts move into workwear for labourers, miners, and farmers.

1920s–1930s

1930s Sears catalogue page advertising the GOB-style all-purpose shirt and Balbriggan combed-cotton undershirts, marketed as both undershirt and outershirt

US Navy wearing white t-shirt

The U.S. Navy officially adopts the white cotton T-shirt as a standard-issue undershirt, laying the foundation for its transition from military utility to a global everyday garment.

Post-WWII

Warm faded photograph of two young men in a suburban backyard, one in a knit pullover and one in a casual plaid button-down, post-war era

Knitwear and open collars, worn for their own sake.

Casual button-downs and knit long-sleeve shirts spread globally, and shirts become everyday identity pieces.

2025

Model wearing a black Aurmada Layer 1 bullet-resistant performance shirt in a dark studio

Aurmada introduces Layer 1, the world's first bullet-resistant outerwear clothing line, redefining shirts as protective infrastructure.

2030

Dark studio image of an Aurmada base-layer garment mapped with glowing amber sensor nodes across the back

Aurmada intelligent garments are deployed in factories, hospitals, security, and defence, collecting real-world human and environmental data to train humanoid robots.

2035 & beyond

A human and a humanoid robot standing side by side, seen from behind, against a black studio backdrop

Humans, Robots, and AI are connected through Aurmada's specialized advanced clothing embedded with sensors, intelligence, and adaptive technologies, designed for optimal performance, safety, and cognition.