History in the making
From fashion statements to intelligence systems, this is the evolution of clothings and the future built in real time.
Idea formation
Aurmada starts as a question: what should clothing become in a world of intelligent machines?
Incorporated
Aurmada Inc. is incorporated in Canada.
Incubated: TMU Fashion Zone
Aurmada is incubated at the Fashion Zone, Toronto Metropolitan University's fashion incubator.
Partnership: UofT TSMART Lab
Research collaboration with the University of Toronto's TSMART Lab begins.
First launch announcement: CES
Aurmada's first public launch announcement, at CES in Las Vegas.
Partnership: Barunbio
Partnered with Barunbio, the CES-award-winning developer of WE-STIM™ bioelectric stimulation, the technology powering Aurmada's energywear.
New York Fashion Week
A private activation of Aurmada during New York Fashion Week in NYC.
Accelerator: Conscious Venture Lab
Aurmada joins Conscious Venture Lab's accelerator program in Baltimore.
Podcast appearance
Aurmada talks on a podcast; episode link to come.
Global Angel Investor Network
Showcasing live at the Global Angel Investor Network event, hosted at Invest Ottawa's office.
Courtside Capital: where tech meets sports
Showcasing live at Courtside Capital, by Brampton Innovation District × Brampton Honey Badgers.
Event page ›
Our first hosted event: Toronto Tech Week
Aurmada's first time hosting: a sold-out night as an Official Partner of Toronto Tech Week.
FoundersGap Investment Night
Presented during the FoundersGap Investment Night at Toronto Tech Week.
Featured in BetaKit
Canada's startup publication of record covered our sold-out Toronto Tech Week showcase.
How Aurmada threads the needle of fashion and defence tech ›Partnership: TerraNova
Aurmada partners with TerraNova.
OACP Annual Conference
Attended the Ontario Association of Chiefs of Police annual conference in Niagara Falls.
CBC News: "Can AI make clothes smarter?"
CBC/Radio-Canada profiled how Aurmada is making clothes more interactive.
Featured in FashionX Magazine
A founder profile: Zavosh Zaboliyan on rethinking fashion through AI.
Read the feature ›Radio interview: AM 1150 CKFR
An interview on The Early Edition in Kelowna, B.C., the Okanagan's leading morning news-talk radio show.
AM 1150 ›Conscious Venture Lab: Demo Day
Aurmada presented at Conscious Venture Lab's Demo Day in Baltimore.
Top 40 Global Innovations: BDMT Global
BDMT Global named Aurmada a winner of the 2026 Top 40 Global Innovations list, announced as part of Boston Tech Week.
More to come
Strictly an undergarment, worn out of sight beneath the waistcoat.
Long-sleeve shirts emerge as undergarments in Europe and North America: white, loose, functional, worn beneath jackets.
Detachable collars and cuffs, starched stiff and laundered on their own.
Detachable collars and cuffs appear. Shirts are still considered underwear, not standalone garments.
1930s Sears catalogue: the "GOB" shirt, sold as both undershirt and outershirt.
Durable long-sleeve shirts move into workwear for labourers, miners, and farmers.
US Navy wearing white t-shirt
The U.S. Navy officially adopts the white cotton T-shirt as a standard-issue undershirt, laying the foundation for its transition from military utility to a global everyday garment.
Knitwear and open collars, worn for their own sake.
Casual button-downs and knit long-sleeve shirts spread globally, and shirts become everyday identity pieces.
Aurmada introduces Layer 1, the world's first bullet-resistant outerwear clothing line, redefining shirts as protective infrastructure.
Aurmada Layer 2 intelligent garments are deployed in factories, hospitals, security, and defence, collecting real-world human and environmental data to train humanoid robots.
Humans and Humanoids wear Aurmada Layer 3 specialized advanced clothing embedded with sensors, intelligence, and adaptive technologies, designed for optimal performance, safety, and cognition.